Sarah Wilson
Founder & Fractional COO, Brightpoint Operations
I founded Brightpoint to bring 20 years of enterprise operations leadership to founder-led businesses, with one question at the center of the work: where is profit being lost, and what has to change to keep it.
My background spans complex B2B and B2C environments, including ERP Enhancements, enterprise systems integrations, and large-scale operational transformation.
Businesses I work with are not short on demand. The complexity and rework that happen behind the scenes are what limit the mechanics of scaling.
I build the operating systems that hold it as the business grows.
Two fractional COOs. Decades of real-world experience. Practical insight for operators and leaders who are actually running the business, not just talking about it. Co-hosted with Penny Cook — turning strategy into execution, one episode at a time.
Listen to the showWhere I Focus
Margin & cost-to-serve
What each customer, product, and delivery motion actually costs to run and a cold look at how things are priced.
Capacity & throughput
Getting more out of the team and the systems already in place before adding either.
Systems that earn their cost
ERP and platform work scoped to an ROI, not the latest shiny thing.
Operating rhythm
The numbers, meetings, and ownership that keep eroding gains.
How I Work
Three principles that keep the work tied to the bottom line.
Margin Before Growth
Scaling a business that loses money on the work only scales the loss. We fix the economics first.
Profit Is Operational
Handoffs, rework, and idle capacity are financial problems. I trace them to the source and fix the root cause.
Gains That Hold
A result only counts if it survives me leaving. Your team owns the system and the numbers behind it.
