Media & Features

Where I show up, and what I share when I do.

I'm Sarah Wilson, founder of Brightpoint Operations. I write, speak, and record about the unglamorous work of making a founder-led business run without the founder in every decision — so you can put it to work in yours.

Sarah Wilson, Fractional COO and founder of Brightpoint Operations
Podcast · co-hosted with Penny Cook

Operating on Purpose

Two COOs. Decades of experience. Practical insight for operators and leaders — three ideas you can put to work before your coffee's cold.

Great businesses don't just happen. They operate on purpose.

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Appearances

Recent appearances

Conversations and features on operations, leadership, and scaling a founder-led business without the chaos.

LinkedIn

A resource for founders and operators

LinkedIn is where I think out loud — short, practical notes on running a business without chaos, and the decisions behind the systems. Follow along, and take what's useful.

Connect on LinkedIn

People get way more blame than they should.Systems (or lack of) don't get nearly enough.A deadline is missed, and it gets escalated as a team that did not deliver. The ERP gets blamed for being clunky. Anyone who has worked with me KNOWS this one makes me crazy.

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We keep handing transformations to the most dynamic person in the room.The one who commands attention. Fills the silence. Sells the plan without notes.Then we watch the whole thing come apart at month six and blame the middle layer.

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Most founders think project managers make Gantt charts and send status updates.That framing is why PMs get cut first when budgets tighten, and why the same companies end up with go-live dates that slip away.Here is what a real PM actually does.

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Elsewhere

Other places to follow along

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